Mastery SEO Course in Indore

In the On-Page SEO section, students learn the importance of keyword research, including LSI and NLP-based keyword selection. We cover all vital elements like meta titles, descriptions, heading tags, URL structure, image SEO, mobile responsiveness, page speed optimization, internal linking, and the implementation of structured data using Schema Markup

Off-page SEO is all about backlinks through various proven techniques, social bookmarking, Web 2.0, local citations, PR outreach, and toxic link removal strategies using Google’s Disavow tool.

Our Technical SEO module teaches website crawlability, XML sitemaps, robots.txt, Core Web Vitals (LCP, FID, CLS), SSL certificates, canonical tags, pagination, hreflang, site architecture, AMP, and error handling in Google Search Console. Students will also learn how to implement structured data using JSON-LD.

For those targeting city-specific audiences, the Local SEO module includes Google Business Profile optimization, NAP consistency, local keyword usage, review generation strategies, geo-tagged images, and hyperlocal SEO, including voice search optimization for location-based queries.

International SEO module helps learners manage SEO for multilingual and multi-regional websites through hreflang implementation, country targeting in Search Console, selecting the optimal domain structure (ccTLDs vs. subfolders vs. subdomains), and avoiding duplicate content in international strategies.

E-commerce SEO section, we cover product page optimization, handling dynamic filters and faceted navigation, managing canonical tags, internal linking within product architecture, review schema, and best practices for platforms such as Shopify, WooCommerce, and Magento.

• We also introduce AEO (Answer Engine Optimization), which focuses on optimizing content for featured snippets, PAA (People Also Ask), voice search, and answer boxes using structured data and schema. Alongside that, AIO (AI-driven SEO Optimization) helps students use tools like ChatGPT, SurferSEO, and Jasper for keyword clustering, prompt engineering, AI-based gap analysis, and content generation.
• Our course also includes SXO (Search Experience Optimization), where students learn how user experience directly impacts SEO. We cover topics such as page experience, CTA optimization, UX/UI improvement, dwell time enhancement, and bounce rate reduction, utilizing real-world tools and user behavior analysis to drive results.
• The latest addition is GEO (Generative Engine Optimization)—a future-forward module that focuses on optimizing your business for AI-powered agents, such as ChatGPT, Gemini, and Perplexity. Students will learn how to format content for AI compatibility, build citations for AI-generated summaries, and enhance brand visibility in AI-driven search environments.

In the Content Marketing for SEO section, students learn how to ranks and converts clicks in to leads . This includes blogging strategies, topic clustering, planning evergreen content, and creating a content calendar. We also cover how to repurpose content into videos, carousels, and FAQs to increase visibility across platforms.

Learners will explore key metrics like sessions, users, bounce rate, engagement time, and event tracking. We'll also teach how to create custom events, define conversions, and set up goals. Emphasis is given to real-time monitoring, acquisition channels, funnel analysis, and exploring audience demographics. Advanced lessons include connecting GA4 with Google Ads, integrating Google Tag Manager (GTM), and building detailed reports using explorations. By the end, students will be able to confidently read data and use insights to optimize marketing and content strategies.

Students learn how to track keyword performance, impressions, clicks, and average rankings for specific queries and pages. We dive into mobile usability, Core Web Vitals, crawl errors, and manual actions. Learners will also understand how to remove URLs from search results, monitor backlinks, and use the URL inspection tool for real-time troubleshooting. Special focus is given to utilizing GSC for content optimization, identifying SEO opportunities, and diagnosing technical issues to enhance rankings and user experience.

Our course also includes a dedicated module on Google Tag Manager (GTM), where students learn how to set up and manage tags without requiring code editing. This includes creating triggers, tracking events like button clicks and form submissions, and integrating GA4 and Google Ads through GTM. Learners also practice using the GTM Preview Mode to debug and test their implementations effectively.

In our WordPress SEO section, students gain hands-on skills in setting up and optimizing WordPress websites using popular plugins such as Yoast and RankMath, improving site speed, fixing broken links, optimizing permalinks, and configuring schema and redirects.

 The course includes an introduction to HTML, CSS, and JavaScript, as well as SEO. Students will understand the SEO relevance of clean HTML tags, the impact of CSS and JS on page speed and rendering, lazy loading, minification, and how to handle SEO in JavaScript-heavy websites.

Our PPC training module focuses on Google Ads, the most widely used advertising platform. Students will learn how to create high-converting ad campaigns using Search, Display, and YouTube ad networks. The module covers keyword match types, ad extensions, bidding strategies (CPC, CPA, ROAS), quality score, and ad relevance. You'll learn how to write compelling ad copy, design conversion-focused landing pages, and set campaign goals. We also teach how to structure your campaigns for better control and ROI – including ad groups, SKAGs, and audience targeting. Advanced lessons include remarketing, conversion tracking setup, A/B testing, ad scheduling, geotargeting, and campaign optimization based on analytics; Tag Manager is also covered, ensuring learners can track performance accurately and refine their ad strategies based on real-time insights.

The Freelancing & Job Prep module prepares students for real-world opportunities by guiding them on how to find freelance projects, build a strong portfolio, and create professional profiles on platforms like Upwork and Fiverr. It also includes LinkedIn optimization, resume building, and live project tasks to prepare students for interviews and make them confident in both freelancing and job placements.